Facebook Pixels? What are Those?
Feb01

Facebook Pixels? What are Those?

If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need...

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Facebook Lead Ads – A Tutorial
Nov05

Facebook Lead Ads – A Tutorial

Facebook Lead Ads Have I ever mentioned how important I think it is to get the email addresses of prospective customers? If you answered “no”, then this is the first time you’ve read any of my posts, in which case, hi, my name is One-Click Lindsey. The e-mail address of somebody who is interested in your products or services is very important if you want sustained growth, and a landing page is one of the best ways to...

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Video killed the radio star, but Facebook killed its sponsors 
Jun08

Video killed the radio star, but Facebook killed its sponsors

As a business owner, sales leads became the focus of my existence. I tried everything from cold-calls to chamber of commerce mixers to sponsoring local events. It’s not too surprising that I was a prime target for the advertising sales rep for some of my local radio stations. He showed me charts of their listener-ship, statistics of the important demographics that would hear my ad, and convinced me of the amazing rate of return...

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The Crow & The Pitcher
Mar28

The Crow & The Pitcher

Crow grew the best corn in the county, and everybody in the area would line up to buy his sweet, crunchy, delicious corn. But Crow wanted more. He could grow more corn, but to sell it he had to reach out to people outside of his small town. It was time for Crow to take his fledgling business online! His website was launched, but no matter how hard he tried he was unable to reach the pool of customers that he knew would quench his...

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Online Marketing Apocalypse
Mar21

Online Marketing Apocalypse

Google & Facebook have made announcements and folks are screaming that it’s the “online marketing apocalypse.” You could see a huge drop in Facebook likes for your business page and a possible drop in your search engine rankings if your site isn’t mobile friendly! Watch this video to find out why these announcements are actually good for your online marketing strategy. Here is Google’s tool that will...

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