Frankenstein’s Customer: What is a Customer Avatar?
Feb22

Frankenstein’s Customer: What is a Customer Avatar?

Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer avatar is the perfect customer that you have pieced together through data and research, which is why we call them Frankenstein’s customers. In this week’s #whatiswednesday, we...

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Traffic and Leads Podcast: Copywriting and Email Marketing Mastery
Mar21

Traffic and Leads Podcast: Copywriting and Email Marketing Mastery

Do you want to learn how to use email marketing and powerful copywriting as a weapon to the successful growth of your business? Finally, I found an expert copywriter/email marketer to interview for you. I had the pleasure of sitting down with Josh Earl of The Direct Response Copywriter. Find out more about his powerful email marketing tips by listening to this weeks episode here....

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Email Marketing has nothing to do with Spam… unless you’re Hormel
Oct28

Email Marketing has nothing to do with Spam… unless you’re Hormel

What Is Email Marketing? What do you think of when I ask ” What Is Email Marketing?” If you’re like a lot of people, you think of the emails that are sent out in bulk to as many people as possible, the vast majority of which get filtered out by the user’s spam filter. But spamming is for Nigerian Princes who are in need of money, email marketing is for professionals who have honed in on their market with laser...

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Your Email Marketing Open Rate
Jul15

Your Email Marketing Open Rate

A successful email marketing campaign is one of the best ways to generate new sales. Today’s #WhatIsWedneday we will discuss a great way to judge how well your email marketing campaign is working, Email Marketing Open Rate. Email Marketing Open Rate measures how many people on your email list actually opened (or viewed) the email you sent. For those of you who don’t manage your email campaigns via an email management...

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Emailing In The Wild West
Feb07

Emailing In The Wild West

In a lot of ways, the internet is like the wild west, a vast expanse of unclaimed territory where pretty much anything goes. Legislatures from all over the world continue to try to put rules in place preventing people from taking advantage of others in this untamed land of opportunity. One of these laws is something every small business needs to pay attention to and is the topic for today’s ‪#‎WhatIsWednesday‬. CAN-SPAM...

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