Frankenstein’s Customer: What is a Customer Avatar?
Feb22

Frankenstein’s Customer: What is a Customer Avatar?

Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer avatar is the perfect customer that you have pieced together through data and research, which is why we call them Frankenstein’s customers. In this week’s #whatiswednesday, we...

Read More
Navigating the C’s of Paid Ads
Feb08

Navigating the C’s of Paid Ads

If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are charged per 1,000 impressions. (Impressions are the number of times your ad has been seen.) This form of payment...

Read More
Facebook Pixels? What are Those?
Feb01

Facebook Pixels? What are Those?

If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need...

Read More
Content With All The Trimmings
Nov26

Content With All The Trimmings

It makes no sense to spend a bunch of time making a wonderful Thanksgiving dinner and not invite anybody to enjoy it with you.  Along those lines, why are you spending a lot of time cooking up wonderful content, and then not inviting anybody to enjoy it?  Make sure your table is packed with people who are hungry for your content and you’ll have a lot to be thankful for. The two links I mentioned in this video that will help you...

Read More
Traffic and Leads Podcast:  Content Marketing
Nov12

Traffic and Leads Podcast: Content Marketing

My Triberr friend, Donna Amos, and I had the opportunity to discuss how content can generate website traffic and leads.  Donna is an online marketing expert who excels at content generation.  I have been following and sharing her content via Triberr for many months now and appreciate her motivation to help the solopreneur via her company Solorpreneur Solutions. Donna has been online marketing for a very long time, and even had her own...

Read More
Trigger goes here