The Opt-In box is where you are asking a website visitor to give you their information, so it shouldn’t surprise you when I say it is the single most important aspect of your landing page! It would be tragic to have spent countless time and money on content creation, advertising and search-engine optimization only to have people not sign up because of something you missed on the Opt-In. Watch this video to make sure you have done all you can to scoop up as many e-mails as possible!
Headline – Why should people opt in and give you their email address?
Picture Of Your Offer – You are probably not sending these website visitors something tangible but you want them to feel like you are. Design a nice report cover so they feel like what they are receiving is “real.”
Information Boxes –An important part of landing page optimization is to make sure you are only asking for the information you need. In general you only want to ask for their name and email.
Call To Action – Your big red, click here button should have a nice call to action. Use some excellent words that will make the user jump into action like “Download Now.”
Focusing on your optin box is an important part of landing page optimization. Consider these components and get more of your website visitors to optin.
My slideshare summary of this Landing Page Optimization post: