Facebook is, without a doubt, one of the most powerful social media websites on the internet. Its reach is incredibly broad, meaning the target audiences for businesses trying to establish an online presence can be both enormous and overwhelming. With such a powerful and well-known brand already established, trying to harness the power of Facebook advertisements can seem a little scary and definitely out of reach for people who donât have much to spend on ads. The biggest worry at the forefront of your mind is, how much does Facebook advertising cost?
What if I could tell you that the way you feelâthe fears and the worriesâare based on rumors? Itâs true! While you can pay more money than necessary for prime Facebook advertisements, the truth is that base prices can start as low as $0.16 a day. Way, way under a dollar to get your name out there on the juggernaut that is Facebook!
Now, the question at the core of this debacle is, why choose Facebook? We know the power of social media can change the course of even the smallest online bubbles, but the weight Facebook holds is something you can and should harness for the betterment of your business. For starters, Facebook advertisements can get extremely specific with the demographics you want to reach; it can start and base things on common interests, race, age, and so much more.
The CLICK Technique: Helping Your Facebook Advertising Cost Search
Before we get into specifics, let me introduce you to a technique Iâve developed over the years thatâll skyrocket both you and your business to the top of the online ladder. Following these five steps will not only improve your own personal experience but can and will apply to various situations, Facebook advertising cost included. Each letter stands for a different domain, and weâll cover what each one means and which ones to focus on for the task at hand.
The first âCâ in CLICK stands for âcuriosityââthe very first thing youâve got to do in order to generate online traffic is make consumers curious about what youâve got to offer. Pique their interests and generate enough curiosity to lead them to the page. Your hook is whatâll make you stand out from the rest of the crowd.
After theyâve clicked on your page, however, youâve got to make sure you know what theyâll see. Thatâs where the next letter comes inââLâ stands for âlandâ. Where will they land once theyâve visited your site? What will they see? Will it be easy to read and easy to follow? A user-friendly interface is the best way to make sure people stick around after youâve generated interest. A hard to read site wonât give you the benefits youâre looking for.
Once youâve given them a place to land, youâve got to work on keeping them around. Thatâs where the âIâ in CLICK comes in. âIâ stands for âirresistible offerâ. After theyâve landed on your page, donât be afraid to be leagues above the rest. Make them an offer they canât refuse! Get their foot in the door before anyone else, and youâre sure to get the information and revenue that youâre looking for.
However, once youâve gotten an e-mail address and a potential client, youâve got to nurture that relationship to keep it in place. That second âCâ stands for âcultivateâ, and by that, we mean the status between seller and consumer. Youâve got to pay attention to what they need, what they want, and what theyâre looking for in each individual transaction. Making sure that the relationship remains strong and positive will help immensely in the long run, as well as give you a credible source when looking for recommendations.
Lastly, youâve got to Kââkeep going!â That final letter encourages you to persevere and push forward, regardless of what obstacles youâre facing. All these steps together can and will affect the way your business runs in a bright and positive way, but you canât expect these changes to be instantaneous. Youâve got to put the work and the time in, and youâll absolutely see results. I guarantee it.
âCâ for Curiosity: Applying The CLICK Technique to finding the right Facebook Advertising Cost
Now that we know what The CLICK Technique can do, letâs focus in on that first letterââcuriosityâ. When users first discover you, whether thatâs on Facebook or Google or something else, we want them to feel a pull towards what youâre trying to offer. We need to make them curious enough to click, generate traffic, and put your name up on the scoreboard in a sea of people vying for that online attention and generation. Deciding on what you want for your Facebook advertising cost plays very well into the hand of curiosity, and the two can work together in powerful ways to give you the traffic you want.
With that power in mind, it makes the question of âShould I spend a dollar a day on Facebook advertisements?â a little easier to answer. Of course you should! Though it may seem like a lot in the long run, the amount of people you can reach within even a twenty mile radius for boosts and likes makes these Facebook advertising costs more than worth your while. Youâll be reaching out to dedicated consumers whoâre looking at your page, which gives you the proverbial soap box you need to get your name out there.
The wonderful thing about using Facebook for your advertisements is the fact that you can get a lot for a little, in the plainest terms. While spending a minimal amount of money, you can receive information about what is and isnât working with your ads, giving you an edge up on what you could fix to make your targets a little more specific to the people youâre trying to appeal to.
To get a good head start, Iâd suggest beginning with Facebook Custom Audience Advertising, a feature that allows you to retarget people that have visited your website before. Through that, you can spend a safe price on a $7.00 CPM to calculate the number of people Facebook says you can reach, and from there, youâre in a good position to figure out how much you should budget for future ads.
You can also try Facebook Lookalike Advertising, which gives Facebook more room to use its algorithm. It uses the consumers that have visited your website before in order to find other people that are similar and have similar needs and wants, making them potential clients and bringing them to your metaphorical front door. You can do another CPM calculation to see what the budget will be, and if the cost is just a bit more than what youâre willing to spend, you can restrict the target audience by adding in some more customizable features, such as gender, age, income, and so on.
Thereâs no denying that the way things happen online is changing with the times. Weâre a competitive market, and in order for us to stay afloat, we need to use every single available output given to us. Facebook advertisements are absolutely no exception, and Facebook advertising costs are low enough to manage comfortably without worrying about lack of outreach. Specifics can get you to where you need to go, and thereâs no better place to do it than the social media powerhouse that is Facebook.