Does your site get an “A” for having an “F”?
Mar08

Does your site get an “A” for having an “F”?

We all know that when most people are browsing the web, they have the attention span of a two-year-old. Luckily, eye tracking software can tell us how the majority of users read a website. “The F Pattern” is the topic for today’s #whatiswednesday. When most users read on the web they scan it in an F pattern. They will read a lot of your first line, less of your second line then they scan the remainder of the left...

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Title Tag: Layout The Search Results “Welcome Mat”
Mar01

Title Tag: Layout The Search Results “Welcome Mat”

Search Engine Optimization, Google Results

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Frankenstein’s Customer: What is a Customer Avatar?
Feb22

Frankenstein’s Customer: What is a Customer Avatar?

Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer avatar is the perfect customer that you have pieced together through data and research, which is why we call them Frankenstein’s customers. In this week’s #whatiswednesday, we...

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Anchors Aweigh:  Setting Sail with Correct Anchor Text
Feb15

Anchors Aweigh: Setting Sail with Correct Anchor Text

Welcome back to another riveting edition of #whatiswednesday! This week, we are going to tackle Anchor Texts. What is that, you might ask? It’s really not so complicated. All anchor text is, is text on the page that links to another page. For example, let’s say you have a cooking blog and you are showing someone how to make lemonade (let’s keep it simple). So, you might have this text on your page: Super Delicious Lemonade...

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Navigating the C’s of Paid Ads
Feb08

Navigating the C’s of Paid Ads

If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are charged per 1,000 impressions. (Impressions are the number of times your ad has been seen.) This form of payment...

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