Product Launch Strategies: How to Successfully Launch Your Product Using Facebook
Jun15

Product Launch Strategies: How to Successfully Launch Your Product Using Facebook

Some of the best product launch strategies. Advice on how to successfully launch your product is all over the board. Some of it directly contradicts other advice. Most of it boils down to preference. There is, however, one thing we can all agree on: Social media can be a gold mine if it’s harnessed properly. One of the newest crazes in business is to launch a product through Facebook marketing. It makes a ton of sense as a...

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Facebook Boost Post – Will It Bust your Bank Account?
Jun23

Facebook Boost Post – Will It Bust your Bank Account?

As a small business owner on Facebook, you may have noticed the little Facebook boost post button down in the bottom corner, tempting you to hit it every time you post something. A quick google search or conversation with your online marketing expert will usually be met with a harsh scolding. “Do not EVER hit the ‘boost post’ button, you amateur!” Here are a few of the articles that come up when searching on the topic: Facebook...

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Leads Today, Gone Tomorrow
Jan09

Leads Today, Gone Tomorrow

Leads Today, Gone Tomorrow. I had a client who saw the power of Facebook and embraced its potential. Two years making regular posts and thousands of dollars spent on Facebook advertising had given him thousands of fans and was producing quality leads on a daily basis. That all came to an end this week, as he logged in only to be greeted with the message “Your page has been disabled.” What prompted this banishment and what could be...

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Traffic and Leads Podcast: Social Media Business Tips
Dec14

Traffic and Leads Podcast: Social Media Business Tips

I had the pleasure of chatting with Miss Mojca Mars of Super Spicy Media. If you want to know more about Twitter, Facebook and Snapchat, we cover it all in this interview. She’s a blast to talk to and I’m sure you will have fun listening. IN THIS EPISODE YOU’LL LEARN: How Mojca started her business from scratch using a cold email strategy. What social media channel works for the majority of businesses. How to use...

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Online Marketing: Quality over Quantity
Dec04

Online Marketing: Quality over Quantity

I had a client that really wanted to purchase some email addresses this week so her list would be bigger and she’d have more people to market to. I had to talk her down from the ledge and let her know that her list, although smallish, was really engaged and wanted to hear from her. If she added a bunch of strangers, people who didn’t ask to hear from her, it would do her very little good. It may produce a few sales...

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