Social Media – How to Properly Harness Online Networking to Generate Leads for Your Business
May19

Social Media – How to Properly Harness Online Networking to Generate Leads for Your Business

Depending on who you ask, social media is either a dead-end for B2B lead generation or a fruit ripe for the picking. Can you really generate leads for your business via social media, or is it a waste of your valuable time? B2B lead generation via social media is a bit of a hot topic – some people swear by it, others say it’s totally useless. But there are specific approaches to social media that make it, not only viable...

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40 Of The Best Social Media Marketing Tools
Apr04

40 Of The Best Social Media Marketing Tools

. Before we talk about 40 of the Best Social Media Marketing Tools, Picture this: Miranda owns a small bakery in Tualatin, Oregon. She specializes in novelty cakes and wants to expand her business, but to do that, she needs to expand her client base. She has a vast network from previous work experiences, events and conventions in Portland, and so on, and she gets the idea to make use of social media in order to tap into that network...

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Navigating the C’s of Paid Ads
Feb08

Navigating the C’s of Paid Ads

If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are charged per 1,000 impressions. (Impressions are the number of times your ad has been seen.) This form of payment...

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7 Monsters Keeping You Away From Small Business Success
Oct24

7 Monsters Keeping You Away From Small Business Success

What scary things keep you up at night as a small business owner? Everybody has frightening marketing tasks lurking under their bed, and rather than face those terrors, many of us lie there, covers pulled up tight under our chin, paralyzed with fear. This Halloween, I want us all to shine a flashlight under our bed, see that there is nothing to be afraid of, and master then 7 terrifying things you must do to achieve small business...

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Meet Edgar Review: What can Meet Edgar Do For You & Your Social Media Strategy?
Jun29

Meet Edgar Review: What can Meet Edgar Do For You & Your Social Media Strategy?

Here’s a Meet Edgar Review and we will talk about what can Meet Edger do for your and your social media marketing strategy. Like many of you, I run a business, and when I’m not doing that, I’m getting kids ready for school, grocery shopping, cooking, cleaning… the list goes on and on. Social media is a key component to getting new business, but with everything I’m juggling at any given moment, it can be difficult to remember to...

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