The Effectiveness of Email Marketing Automation

email marketing automation

For most people, daily email marketing automation is an idea that makes them nervous more than anything else. People are weary of daily content if only because they don’t want to bother their audience or bombard them with their presence over and over again. However, what people fail to realize is how beneficial daily content […]

White Paper Format: Bringing Your White Paper To Life

White Paper Format

Here we are, in the middle of our series on “how to write a persuasive white paper.”  This series will help you dig in and create a high-quality, lead generating white paper designed to dazzle your readers.   If you missed the previous two segments, White Paper Marketing and White Paper Title, don’t forget to give […]

Email Marketing has nothing to do with Spam… unless you’re Hormel

What Is Email Marketing

What Is Email Marketing? What do you think of when I ask ” What Is Email Marketing?” If you’re like a lot of people, you think of the emails that are sent out in bulk to as many people as possible, the vast majority of which get filtered out by the user’s spam filter. But spamming […]

White Paper Marketing – The Secret Formula

White Paper Marketing

Coming up with an offer that is truly irresistible is the most important tool for building up your e-mail list. So, what can you offer somebody in order to get them to entrust you with their e-mail address?  E-books, free courses, exclusive groups, a video or audio recording; I could go on all day, but […]

Content Upgrade – Increase Your Opt-In Rate

Content Upgrade

The content upgrade technique is pure genius.  The phrase was coined by either Brian Dean from Backlinko or Clay Collins, co-founder of LeadPages, either way both gentlemen are very revolutionary when it comes to landing pages and email opt-in’s.  When they speak it’s time to listen up. I’ve tried the content upgrade technique with a […]

Online Marketing Strategy Basics

Online Marketing Strategy

Want to know the online marketing strategy basics?  I had a great interview with Mr. Nile Nickle of the Social Media Business Hour podcast where we discussed all the ways small business owners can start driving traffic and leads to their website. Nile’s favorite topic is social media marketing so we spent the first part of the […]

How Big Is Your Email List? (It Doesn’t Matter)

how big is your email list

I’ve had clients with 1,500 people on their email list or 15,000 people on their email list have the same kind of success with email marketing. It’s not about the size; it’s about how you utilize it! Are you keeping your list warm and building trust?

3 Email Marketing Tips

3 Email Marketing Tips to Make Your Campaign Profitable

If your email marketing strategy is falling short, watch this video for 3 tips to help make it more profitable.

Online Marketing: Quality over Quantity

Quality Over Quantity

I had a client that really wanted to purchase some email addresses this week so her list would be bigger and she’d have more people to market to. I had to talk her down from the ledge and let her know that her list, although smallish, was really engaged and wanted to hear from her. […]

Traffic and Leads Podcast: Newsletter Marketing

Newsletter Marketing Strategy

Miss Jamie Samples of  Yellow Barn Media and I discuss the power of Newsletter Marketing and how important having a strong newsletter marketing strategy can be for the strength of your company.  Jamie reached out to me after I published one of my first articles of LinkedIn.  The article was titled “Nobody ‘Likes’ Me And […]

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