Content is King, and Niche Topics Are a Boon For Your Business
Apr21

Content is King, and Niche Topics Are a Boon For Your Business

Go to any online marketing expert and ask them what the most important aspect to SEO is; they’ll all tell you the same thing: content. And not just any content—it has to be high quality and thoughtful, the kind of content that will turn your blog into a genuine industry resource instead of just a blog. These days, it’s not enough to post consistently; quality matters. It’s for this reason that simple, straightforward topics won’t do....

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My secrets to hiring Freelancers on Upwork and Elance
Sep15

My secrets to hiring Freelancers on Upwork and Elance

Have you used UpWork or Elance to find freelancers to do some projects for you just to be disappointed and angry with a incomplete or poor quality project? Check out this video where I tell you my secret on how to find the best UpWork Freelancers.

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Bringing Your White Paper To Life – The Ultimate White Paper Format
Jul29

Bringing Your White Paper To Life – The Ultimate White Paper Format

Here we are, in the middle of our series on “how to write a persuasive white paper.”  This series will help you dig in and create a high-quality, lead generating white paper designed to dazzle your readers.   If you missed the previous two segments, you can find them here and here.  This segment is going to outline your white paper format.  I am going to let you in on a very specific white paper format and share some...

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Internal Linking: Link To Your Favorite Content … Your Own
May15

Internal Linking: Link To Your Favorite Content … Your Own

Internal Linking is Just Like Vote for Yourself Internal Linking is just like you are voting for yourself, How? In high-school, when running for prom queen, or cheer captain, or Miss Congeniality in the “Miss Russet” pageant, my mother taught me that it was rather undignified and arrogant to vote for yourself.  (No, I didn’t just make up the Miss Russet Pageant, it’s real.)  When, in the popularity contest that...

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Content Upgrade – Increase Your Opt-In Rate
Dec11

Content Upgrade – Increase Your Opt-In Rate

The content upgrade technique is pure genius.  The phrase was coined by either Brian Dean from Backlinko or Clay Collins, co-founder of LeadPages, either way both gentlemen are very revolutionary when it comes to landing pages and email opt-in’s.  When they speak it’s time to listen up. I’ve tried the content upgrade technique with a few clients of mine and it works as well as I had hoped.  Do you want to know how to...

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